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  • Apartment Marketing: Why Optimizing for Mobile Is Priority #1

    Want to hear some scary news? Thrive Analytics found that 70% of SMBs don’t have a mobile-optimized website. If you’re in marketing, that probably sent a shiver down your spine. We really hope that 70% doesn’t include you. But just in case you don’t have the executive buy-in needed to make mobile optimization your next […]

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  • 5 Property Text & Chat Sins to Avoid

    We all know the power of a first impression. But do you know how to improve the impression your community gives to the majority of consumers who research apartments online? If you have a well-designed, easy-to-navigate, mobile-optimized website with convenient communication options (like property text and property chat), you’re halfway there. Now it’s time polish […]

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  • Responsiveness: Your Key to Retaining More Residents

    With costs that can push $2,000 to turn an apartment on top of increasing competition, resident retention is the focus of many a property management company this year. Incentives and renovations are common renewal perks, but don’t forget to pay attention to good old customer service too—a big part of which is simply being there. […]

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  • Win Leasing Wars with Smart, Fast Communication

    It’s a battle to win residents, and the competition is just getting fiercer. Nielsen estimates that 30% of new homes in 2018 will be multifamily units, double the amount at the height of the housing boom. And prospects already  visit between three and six properties in their search, according to a Riverstone Residential Group survey. […]

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  • 6 Tips to a Great Selfie (& Attracting More Prospects)

    You probably know that your Contact At Once! chat drop-in invitations are customizable (or you do now!). But what kind of images do you use with them? Take a look and ask yourself: “Do those pictures represent our community’s brand?” If your pictures are stiff or look more like a stock photo than a real […]

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  • Cultivate Fans Online, Not Frustration

    While one source says more than 70% of renters start their apartment search online (likely more), that doesn’t mean a hands-off approach for your team. In fact, 83% of online shoppers need support to complete a purchase. With something as important as an apartment lease, that need can only increase. There’s opportunity here for you […]

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  • 4 Ways to Remove Connection Barriers for Online Prospects

    Google calls it a “multi-screen world.” And with at least over half of consumers using multiple devices to accomplish a task (say, searching for an apartment), it’s no wonder that responsive website design is all the rage. Everyone’s focused on creating a site that adapts to the screen and is easy to navigate on computer, […]

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  • 3 Building Blocks for a Community’s Online Success

    If your community doesn’t have an online presence by this point, you must have a secret marketing technique that’s worth billions. Even back in 2010, the Internet was twice as popular as any other method of searching for an apartment. But having an online presence and using that presence to increase leads and occupancy are […]

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  • Tip of the Month

    QUESTION: How do I upload/change the photos of those who answer texts and chats for our communities?

    ANSWER: Through the Contact At Once! Portal. Once logged into the portal, visit Provisioning (top navigation bar) and choose Provision Agent (left-hand menu).
  • Poll of the Month

    Are you aware of TCPA regulations affecting texts from your leasing agents (or other property management personnel) to prospects or residents?

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