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  • 5 Reasons the Guest Cards Is Dying

    I’ve been in the lead generation business since 2000 when I took over the Internet department at Rick Case Automotive in Duluth, GA. Back then, it was my goal to capture the lead and sell the online shopper a car. In other words, it was my job to know the trends and habits of such online consumers. So, […]

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  • Turn Anonymous Website Visitors Into Identifiable Prospects

    Who doesn’t love a hot lead, especially one who called or walked in? These prospects are often highly informed and ready to lease, and you have them locked in a live conversation. That’s a beautiful thing. But. (And it’s a big “but.”) What about all those prospects who don’t reach out to you? About 95-98% […]

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  • 6 Ways to Give Your Follow-Up Process Some TLC

    I heard something alarming the other day: 60% of email leads typically don’t get a response in the multifamily industry. Now, not every inquiry you receive will result in a lease. But inquiries you don’t follow up on are almost guaranteed not to convert. As this Multifamily Executive article puts it, “Failure to follow up […]

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  • Apartment Marketing’s Next Big Thing : Customer Engagement

    Customer engagement is nothing new to property management companies…or any business. What’s new is how you engage said customers. So says Robert Turnbull, Contact At Once! vice president of real estate. With 15+ years of managing aggregate search sites (,,, RentWiki/RentAdvisor, etc), he understands both what consumers want during their search process and […]

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  • Property Texts & Chats Now Integrate with Yardi

    Remember having a different device for every task? You had a phone for calls, a desktop for emails and so on. Now, we get annoyed if we can’t pay a bill via smartphone. Integration is key; we like to do more with less. Contact At Once! makes that possible in property management, too—our API now […]

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  • 5 Reasons Property Text Should Complement Click-to-Call Options

    “The telephone call is a dying institution.” That’s what a Time magazine article stated back in 2012 when it referenced a mobility poll where 32% of respondents said they’d rather communicate by text than by phone. Don’t get me wrong…phone calls are a vital part of property management (and extremely easy to initiate on mobile […]

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  • “Being Busy Helped Me Retain Residents”…Said No Property Manager Ever!

    You see it everywhere this time of year—and I’m not just talking about Christmas items on shelves the day after Halloween. I’m talking about stressed-out, busy people. Whether it’s end-of-year quotas to meet, holiday travel, gifts to buy and ship in time (or all that combined), it’s easy to feel a little overwhelmed. Especially for […]

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  • Be a Millennial Renter’s Resource with Property Text & More

    Meet Seinna, a 30-year-old nurse looking for an apartment. She browses listings on her mobile phone during breaks or on the nights she’s off. She’s Googled the heck out of communities in the area she’d like to be in…but she’s hesitant because no one she knows has rented there before. She doesn’t have time to […]

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  • Tip of the Month

    QUESTION: How do I upload/change the photos of those who answer texts and chats for our communities?

    ANSWER: Through the Contact At Once! Portal. Once logged into the portal, visit Provisioning (top navigation bar) and choose Provision Agent (left-hand menu).
  • Poll of the Month

    Are you aware of TCPA regulations affecting texts from your leasing agents (or other property management personnel) to prospects or residents?

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