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  • 5 Reasons Property Text Should Complement Click-to-Call Options

    “The telephone call is a dying institution.” That’s what a Time magazine article stated back in 2012 when it referenced a mobility poll where 32% of respondents said they’d rather communicate by text than by phone. Don’t get me wrong…phone calls are a vital part of property management (and extremely easy to initiate on mobile […]

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  • “Being Busy Helped Me Retain Residents”…Said No Property Manager Ever!

    You see it everywhere this time of year—and I’m not just talking about Christmas items on shelves the day after Halloween. I’m talking about stressed-out, busy people. Whether it’s end-of-year quotas to meet, holiday travel, gifts to buy and ship in time (or all that combined), it’s easy to feel a little overwhelmed. Especially for […]

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  • Be a Millennial Renter’s Resource with Property Text & More

    Meet Seinna, a 30-year-old nurse looking for an apartment. She browses listings on her mobile phone during breaks or on the nights she’s off. She’s Googled the heck out of communities in the area she’d like to be in…but she’s hesitant because no one she knows has rented there before. She doesn’t have time to […]

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  • Apartment Marketing: Why Optimizing for Mobile Is Priority #1

    Want to hear some scary news? Thrive Analytics found that 70% of SMBs don’t have a mobile-optimized website. If you’re in marketing, that probably sent a shiver down your spine. We really hope that 70% doesn’t include you. But just in case you don’t have the executive buy-in needed to make mobile optimization your next […]

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  • 5 Property Text & Chat Sins to Avoid

    We all know the power of a first impression. But do you know how to improve the impression your community gives to the majority of consumers who research apartments online? If you have a well-designed, easy-to-navigate, mobile-optimized website with convenient communication options (like property text and property chat), you’re halfway there. Now it’s time polish […]

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  • Responsiveness: Your Key to Retaining More Residents

    With costs that can push $2,000 to turn an apartment on top of increasing competition, resident retention is the focus of many a property management company this year. Incentives and renovations are common renewal perks, but don’t forget to pay attention to good old customer service too—a big part of which is simply being there. […]

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  • Win Leasing Wars with Smart, Fast Communication

    It’s a battle to win residents, and the competition is just getting fiercer. Nielsen estimates that 30% of new homes in 2018 will be multifamily units, double the amount at the height of the housing boom. And prospects already  visit between three and six properties in their search, according to a Riverstone Residential Group survey. […]

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  • 6 Tips to a Great Selfie (& Attracting More Prospects)

    You probably know that your Contact At Once! chat drop-in invitations are customizable (or you do now!). But what kind of images do you use with them? Take a look and ask yourself: “Do those pictures represent our community’s brand?” If your pictures are stiff or look more like a stock photo than a real […]

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  • Tip of the Month

    QUESTION: How do I upload/change the photos of those who answer texts and chats for our communities?

    ANSWER: Through the Contact At Once! Portal. Once logged into the portal, visit Provisioning (top navigation bar) and choose Provision Agent (left-hand menu).
  • Poll of the Month

    Are you aware of TCPA regulations affecting texts from your leasing agents (or other property management personnel) to prospects or residents?

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