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  • Responsiveness: Your Key to Retaining More Residents

    With costs that can push $2,000 to turn an apartment on top of increasing competition, resident retention is the focus of many a property management company this year. Incentives and renovations are common renewal perks, but don’t forget to pay attention to good old customer service too—a big part of which is simply being there. […]

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  • Win Leasing Wars with Smart, Fast Communication

    It’s a battle to win residents, and the competition is just getting fiercer. Nielsen estimates that 30% of new homes in 2018 will be multifamily units, double the amount at the height of the housing boom. And prospects already  visit between three and six properties in their search, according to a Riverstone Residential Group survey. […]

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  • 6 Tips to a Great Selfie (& Attracting More Prospects)

    You probably know that your Contact At Once! chat drop-in invitations are customizable (or you do now!). But what kind of images do you use with them? Take a look and ask yourself: “Do those pictures represent our community’s brand?” If your pictures are stiff or look more like a stock photo than a real […]

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  • Cultivate Fans Online, Not Frustration

    While one source says more than 70% of renters start their apartment search online (likely more), that doesn’t mean a hands-off approach for your team. In fact, 83% of online shoppers need support to complete a purchase. With something as important as an apartment lease, that need can only increase. There’s opportunity here for you […]

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  • 4 Ways to Remove Connection Barriers for Online Prospects

    Google calls it a “multi-screen world.” And with at least over half of consumers using multiple devices to accomplish a task (say, searching for an apartment), it’s no wonder that responsive website design is all the rage. Everyone’s focused on creating a site that adapts to the screen and is easy to navigate on computer, […]

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  • 3 Building Blocks for a Community’s Online Success

    If your community doesn’t have an online presence by this point, you must have a secret marketing technique that’s worth billions. Even back in 2010, the Internet was twice as popular as any other method of searching for an apartment. But having an online presence and using that presence to increase leads and occupancy are […]

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  • What’s Your 2014 Texting Plan?

    With the move toward mobile everything, it’s probably smart to implement texting for your community. Text-based communication is fast, convenient…and probably already used by your team, prospects and residents. After all, Nielsen says 94% of us own mobile phones in the U.S., and about 86% text with them. Even people with *gasp* flip phones send […]

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  • New Text Regulations: What Communities Need to Know

    Texting is a rising star in the multifamily industry. It’s convenient and efficient for everyone involved. In fact, Mogreet says 97% of texts are opened within 3 minutes vs. 22% of emails! But texting is a tool your community has to use wisely…and that means staying compliant with industry best practices and regulations (like the […]

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  • Tip of the Month

    QUESTION: How do I upload/change the photos of those who answer texts and chats for our communities?

    ANSWER: Through the Contact At Once! Portal. Once logged into the portal, visit Provisioning (top navigation bar) and choose Provision Agent (left-hand menu).
  • Poll of the Month

    Are you aware of TCPA regulations affecting texts from your leasing agents (or other property management personnel) to prospects or residents?

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